Integrated Advertising, Promotion, and Marketing Commun...
Integrated Advertising, Promotion, and Marketing Communicati...
Integrated Advertising, Promotion, and Marketing Commun...
Integrated Advertising, Promotion, and Marketing Communicati...
Integrated Advertising, Promotion and Marketing Communi...
For advertising courses. Integrated advertising and mark...
Integrated Advertising, Promotion and Marketing Communi...
Integrated Advertising, Promotion and Marketing Communicatio...
Integrated Advertising, Promotion and Marketing Communi...
Integrated Advertising, Promotion and Marketing Communicatio...
Integrated Advertising, Promotion and Marketing Communi...
Integrated Advertising, Promotion and Marketing Communicatio...
Integrated Advertising, Promotion and Marketing Communi...
Integrated Advertising, Promotion and Marketing Communicatio...
Value Pack Integrated Advertising, Promotions and Marke...
Value Pack Integrated Advertising, Promotions and Marketing ...
Advertising Promotion and Other Aspects of Integrated M...
Advertising Promotion and Other Aspects of Integrated Market...
Value Pack Marketing Management Global Edition + MyMark...
This pack contains 1 copy of Marketing Management Global edi...
Marketing Management: Global Edition + MyMarketingLab
Marketing Management: Global Edition + MyMarketingLab - Univ...
Framework for Marketing Management :Global Edition
Framework for Marketing Management :Global Edition - Univers...
Integrated Advertising, Promotion, And Marketing Communications:
Human Anatomy & Physiology Global Edition + Modified Masterin
This pack contains 1 copy of Human Anatomy & Physiology Global Edition and 1 printed access card to Modified MasteringA&P with eText. For 2-semester Anatomy & Physiology Courses. Built for the Way Todayâs Students Learn. Human Anatomy & Physiology takes a learner-centered approach to help todayâs A&P students grasp key concepts in anatomy and physiology; and apply the...
Marketing Management, Global Edition
For undergraduate and graduate courses in marketing management. The gold standard for todays marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everydayand in order for students to have a competittive advantage, they need a textbook that reflects the best of todays...
Essential University Physics: Volumes 1 and 2; Global Edition (3e
This pack contains 1 copy of Essential University Physics: Volume 1;Global edition and 1 copy Essential University Physics: Volume 2;Global edition. For two- and three-semester university physics coursesJust the EssentialsRichard Wolfsonâs Essential University Physics; Third Edition is a concise and progressive calculus-based physics textbook that offers clear writing; great problems; and rel...
Advertising - Concept and Copy
A classic text now in a new edition, George Feltons Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart strategy to executing it with strong ads-from what to say to how to say it. Part 1, Strategies, operates on the premise that the idea beneath an ads surface determines its success. This first sectio...
Value Pack Marketing Management Global Edition + MyMarketingLab with eText
This pack contains 1 copy of Marketing Management Global edition and 1 printed access card to MyMarketingLab with eText. In a fast-changing, increasingly digital and social marketplace, its more vital than ever for marketers to develop meaningful connections with their customers. Marketing Management helps students master todays key marketing challenge: to create vibrant, interactive communit...
Value Pack Business in Action Global Edition + Mybizlab with Etext
This pack contains 1 copy of Business in Action Global Edition and 1 printed access card to MyBizLab with eText. An introduction to business text can be comprehensive without being overly complex and overwhelming-and this text proves it! Business in Action, Seventh Edition is uniquely positioned to help todays students become tomorrows focused, highly productive business professionals. It is ...
Human Anatomy & Physiology, Global Edition + Modified Mastering A&P with eText
This pack contains 1 copy of Human Anatomy & Physiology, Global Edition and 1 printed access card to Modified Mastering A&P with eText. For 2-semester Anatomy & Physiology Courses. Built for the Way Todays Students Learn. Human Anatomy & Physiology takes a learner-centred approach to help todays A&P students grasp key concepts in anatomy and physiology, and apply these concepts to und...
Microeconomics, Global Edition + MyLab Economics with eText
This pack contains 1 copy of Microeconomics, Global Edition and 1 printed access card to MyLab Economics with eText.For Intermediate Microeconomics courses. Microeconomics exposes students to topics that play a central role in microeconomics. From game theory and competitive strategy, to the roles of uncertainty and information, and the analysis of pricing by firms with market power, the text hel...
Advertising and Promotion - An Integrated Marketing Communications Perspective
In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organisations promotional programs than just advertising. The changes happening in the world of advertising are leading marketers and their agencies to approach ad...
Value Pack Biological Science Global Edition + Modified Mastering Biology with eText
This pack contains 1 copy of Biological Science Global Edition + 1 printed access card to Modified Mastering Biology with eText. Scott Freemans Biological Science is beloved for its Socratic narrative style, its emphasis on experimental evidence, and its dedication to active learning. Science education research indicates that true mastery of content requires a move away from memorization toward...
The Economics of Money, Banking and Financial Markets, Global Edition
For courses in Money and Banking or General Economics. An Analytical Framework for Understanding Financial Markets The Economics of Money, Banking and Financial Markets brings a fresh perspective to todays major questions surrounding financial policy. Influenced by his term as Governor of the Federal Reserve, Frederic Mishkin offers students a unique viewpoint and informed insight int...
Fundamentals of Anatomy & Physiology, Global Edition + Martini's Atlas of the Human Body + Mastering A&P with eText
This pack contains 1 copy of Fundamentals of Anatomy & Physiology, Global Edition, 1 copy of Martinis Atlas of the Human Body and 1 printed access card to Mastering A&P with eText. Fundamentals of Anatomy & Physiology helps students succeed in the challenging A&P course with an easy-to-understand narrative, precise visuals, and steadfast accuracy. With the 11th Edition, the author team draws f...
Fundamentals of Anatomy & Physiology, Global Edition + Martini's Atlas of the Human Body
This pack contains 1 copy of Fundamentals of Anatomy & Physiology, Global Edition and 1 copy of Martinis Atlas of the Human Body. Fundamentals of Anatomy & Physiology helps students succeed in the challenging A&P course with an easy-to-understand narrative, precise visuals, and steadfast accuracy. With the 11th Edition, the author team draws from recent research exploring how students use an...
Fundamentals of Futures and Options Markets, Global Edition
For undergraduate courses in derivatives, options and futures, financial engineering, financial mathematics, and risk management. A reader-friendly book with an abundance of numerical and real-life examples. Based on Hulls Options, Futures and Other Derivatives, Fundamentals of Futures and Options Markets presents an accessible and student-friendly overview of the topic without the use of calc...
Linear Algebra and Its Applications; Global Edition (5e)
DescriptionFor courses in linear algebra.With traditional linear algebra texts; the course is relatively easy for students during the early stages as material is presented in a familiar; concrete setting. However; when abstract concepts are introduced; students often hit a wall. Instructors seem to agree that certain concepts (such as linear independence; spanning; subspace; vector space; and line...
Linear Algebra and Its Applications, Global Edition
For courses in linear algebra. With traditional linear algebra texts, the course is relatively easy for students during the early stages as material is presented in a familiar, concrete setting. However, when abstract concepts are introduced, students often hit a wall. Instructors seem to agree that certain concepts (such as linear independence, spanning, subspace, vector space, and linear tra...
Options; Futures and Other Derivatives: Global Edition
For undergraduate and graduate courses in derivatives; options and futures; financial engineering; financial mathematics; and risk management.Bridge the gap between theory and practice. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.De...
Value Pack Corporate Finance - Global Edition + Myfinancelab
This pack contains 1 copy of Corporate Finance: Global Edition and 1 printed access card to MyFinanceLab. Using the unifying valuation framework based on the Law of One Price, top researchers Jonathan Berk and Peter DeMarzo set the new standard for corporate finance textbooks. Corporate Finance blends coverage of time-tested principles and the latest advancements with the practical perspective of...
Marketing Management: Global Edition
The gold standard for today's marketing managementStay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.The world of marketing is changing everyday--and in order for students to have a competittive advantage; they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marke...
Value Pack Business Statistics Global Edition + MyStatLab with eText
This pack contains 1 copy of Business Statistics (Global Edition) and 1 printed access card to MyStatLab with eText.Business Statistics, Third Edition, by Sharpe, De Veaux, and Velleman, narrows the gap between theory and practice-relevant statistical methods empower business students to make effective, data-informed decisions. With their unique blend of teaching, consulting, and entrepreneurial e...
International Economics - Theory and Policy, Global Edition + MyLab Economics with eText
This pack contains 1 copy of International Economics Global edition and 1 printed access card to MyLab Economics with eText.International Economics: Theory and Policy provides engaging, balanced coverage of the key concepts and practical applications of the two main topic areas of the discipline. For both international trade and international finance, an intuitive introduction to theory is followe...