Impossible to Ignore - Creating Memorable Content to In...
A groundbreaking approach to creating memorable messages tha...
Directing Actors: Creating Memorable Performances for F...
Directing Actors: Creating Memorable Performances for Film a...
Directing Actors - Creating Memorable Performances for ...
Directing film or television is a high-stakes occupation ...
Predictably Irrational - The Hidden Forces That Shape O...
Why do smart people make irrational decisions every day? The...
Creating the Impossible - A 90-Day Program to Get Your ...
Creating the Impossible reveals a surprising yet practical a...
Content Machine - Use Content Marketing to Build a 7-fi...
Content Machine outlines a strategy for using content market...
Everybody Writes - Your Go-To Guide to Creating Ridicul...
Finally a go-to guide to creating and publishing the kind of...
Epic Content Marketing - How to Tell a Different Story,...
One of FORTUNE Magazines Top 5 Business Book Must-Reads Ho...
Content Rules - How to Create Killer Blogs, Podcasts, V...
The guide to creating engaging web content and building a lo...
The Berenstain Bears and the Bad Influence
Sister Bear and her new friend, Miranda, make a lot of bad d...
Spheres Of Influence Mass Market Paperback
Sequel to popular space adventure, Grand Central Arena! Lead...
Impossible To Ignore - Creating Memorable Content To Influence De
Creating the Impossible - A 90-Day Program to Get Your Dreams Out of Your Head and Into the World
Creating the Impossible reveals a surprising yet practical alternative to traditional approaches to goal-setting, productivity, creativity, and project management. Perfect for solopreneurs, entrepreneurs, artists, work teams, leaders, and anyone who has ever dreamed an impossible dream but given up before they ever really got started. Readers will learn the simple principles behind exponential ...
Influence - Science and Practice
Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say yes to anothers request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other ...
From Impossible To Inevitable - How Hyper-Growth Companies Create Predictable Revenue
Impossible Goals, Inevitable Successes Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing ten times larger isnt about magic. Its not about privileges, luck, or working harder. Theres a ...
The small BIG - Small Changes that Spark Big Influence
At some point today you will have to influence or persuade someone perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice Steve Martin, Noah Goldstein and Robert Cialdini describe how, in todays information-overloaded world, it is now the smallest ch...
The Cool Impossible - The Running Coach from Born to Run Shows How to Get the Most from Your Miles-And from Yourself
Featured in the book Born to Run, running coach Eric Orton offers a guide for every runner
Natural running is more than barefoot running. Its about the joy of running that we were all born with and can reawaken. With a program focused on proper form, strength development, and cardiovascular training, Orton will help beginners, competitors, and enduring veterans reach -the cool impossible-the...
Fascinate, Revised and Updated - How to Make Your Brand Impossible to Resist
why is Jagermeister the most popular brand that nobody likes Why do women spend more to be fascinating than they spend on food and clothes What raises the price of gummy worms by 1,000%And then theres the most important question of all: How can your brand become impossible to resist Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework for fascinating ...
Fans of the Impossible Life
Fans of the Impossible Life is the story of love, loss, growing up and the magic and terror of finding friends who truly see the person you are and the person youre trying to become. Its a story about rituals and love, and of those transformative friendships that burn hot and change you, but might not last. Sebby and his best friend Mira together craft a world of magic rituals and improm...
Influence - How to Raise Your Profile, Manage Your Reputation and Get Noticed
Stand out in a sea of average and start achieving your goals Success is not only a matter of what you know and who you know, its also a matter of who knows you; by becoming a trusted contact and a source of answers, your influence expands and so do your opportunities. This book will show you how to build influence from the ground up. You might already know that communication is key, but d...
The Power Paradox - How We Gain and Lose Influence
A revolutionary rethinking of everything we know about power It shapes every interaction we have, whether were trying to get a two-year-old to eat green vegetables or ask for a promotion at work. But how do we really gain and maintain power through coercion or cooperation? What does it do to our behaviour? And what makes us lose power? In twenty revolutionary power principles, renow...
Predictably Irrational - The Hidden Forces That Shape Our Decisions
Why do smart people make irrational decisions every day? The answers will surprise you. PREDICTABLY IRRATIONAL is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin cant? If an item is free it must be a bargain, right? Why is everything relative, even when it shouldnt be? How do our expectations influence our a...
Epic Content Marketing - How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing L...
One of FORTUNE Magazines Top 5 Business Book Must-Reads How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers digital space? EPIC CONTENT MARKETINGOne of the worlds leading experts on content marketing, Joe Pulizzi explains how to attract prospects and customers by creating information and content they actually want to engage with. N...
influence - The Psychology of Persuasion
Influence, the classic book on persuasion, explains the psychology of why people say yes-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highl...
The Best Yes - Making Wise Decisions in the Midst of Endless Demands
Learn to find and play the role God wants most for you to play, not the ones you feel pressured into playing for the sake of others or even our sense of accomplishment and worth.Most of us spend a lot of our lives figuring out when to say yes and when to say no. How to manage our time, reduce stress, do our best for our families, find a little space for me. But we dont find space for our sou...
The Bad Decisions Playlist
Austin has a long history of getting himself in trouble, with the assistance of weed, inertia, and indifference. And hes in deep trouble now the deepest ever. Hes talented, though. Maybe his famous father will help him turn his life around and realize his musical dream. But maybe Austin has inherited more than talent from Shane, who also does drugs, screws up, and drops out. Austin is a w...
Directing Actors - Creating Memorable Performances for Film and Television
Directing film or television is a high-stakes occupation the white water rafting of entertainment jobs. It captures your full attention at every moment, calling on you to commit every resource and stretch yourself to the limit. But for many directors, the excitement they feel about a new project tightens into anxiety when it comes to working with actors. Directing Actors is a method for est...
HBR's 10 Must Reads on Making Smart Decisions (with featured article "Before You Make That Big Decision..." by Daniel Ka...
NEW from the bestselling HBRs 10 Must Reads series. Learn why bad decisions happen to good managersand how to make better ones. If you read nothing else on decision making, read these 10 articles. Weve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you and your organization make better choices and avoid common traps. ...
Mr Impossible and the Easter Egg Hunt (Large format)
Mr Impossible is organising an Easter egg hunt for all the Mr Men and Little Miss and he is hiding the eggs in the most impossible places
Some are so high that only Mr Tall can find them and some so low and cleverly hidden that Mr Small will need to be called. But it is Mr Nobody who manages to find the most difficult egg of all the invisible egg! Packed with Easter fun from beginning to end...
Nudge - Improving Decisions About Health, Wealth and Happiness
THE HUGELY INFLUENTIAL INTERNATIONAL BESTSELLER From Cass R. Sunstein and Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, Nudge is the book that has changed the way we think about decision-making Nudge is about choices how we make them and how we can make better ones. Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make o...
How to Win Friends and Influence People - Special Edition
Millions of people around the world have and continue to improve their lives based on the teachings of Dale Carnegie. In How to Win Friends and Influence People Carnegie offers practical advice and techniques, in his exuberant and conversational style, for how to get out of a mental rut and make life more rewarding. His advice has stood the test of time and will teach you how to- make friend...
The Greatest Decisions...Ever!
An examination of some of the best and most influential calls of all time. The Greatest Decisions
Ever! gathers together some of the most important decisions ever made. From Julius Caesar crossing the Rubicon to Eisenhower giving the order to go on D-Day and George Martin signing The Beatles, this beautifully illustrated book revisits those momentous decisions, many of which have impacted the li...
Content Rules - How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Igni...
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a voice, including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rule...