Advertising: Concept and Copy

Words that Sell, Revised and Expanded Edition

More than 6,000 words and phrases that make the difference between yadda-yadda-yadda and copy that sells Looking for a better way to say authentic? Words That Sell gives you 57 alternatives. How about appealing? Take your pick from 76 synonyms. Youll even find more than 100 variations on exciting. Fully updated and expanded, this edition of the copywriting classic is packed with...

The Great Pink Hunter - Outrageous tales of life in the advertising jungle

Babe meets Heart of Darkness. Pig Breeders News Kevin Hunter, a crass Australian advertising exec turned renowned tribal art collector, travels to the wilds of the mythical island of Malaka with his personal biographer, to find the mysterious Gopi people, a reclusive tribe of brilliant artists and retired pygmy headhunters. To achieve cut through with the native tribes, Kevin has take...

Beginner's Guide to Sketching - Characters, Creatures and Concepts

The ability to sketch confidently is an integral part to the beginning of any concept artists workflow! The Beginners Guide to Sketching: Characters, Creatures and Concepts will teach the fundamentals of sketching, showing how important concept sketching is to artists of all levels. Established artists such as Justin Gerard, Nick Harris, Karl Kopinski, and Rebeca Puebla will explain how an...

Kozier and Erb's Fundamentals of Nursing + Nursing Student's Clinical Survival Guide + Skills in Clinical Nursing

This pack contains 1 copy of Kozier and Erbs Fundamentals of Nursing, 1 copy of Nursing Students Clinical Survival Guide, 1 copy of Skills in Clinical Nursing.The fourth Australian edition of Kozier and Erbs Fundamentals of Nursing has undergone a rigorous review and writing process and reflects the contemporary changes in the regulation of nursing. It continues to focus on the three core ...

The Advertising Effect - How to Change Behaviour

Want to know how to influence other peoples behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award-winning real world examples and explore how the most effective way to change behaviour is through action rather than the con...

Advertising - Concept and Copy

A classic text now in a new edition, George Feltons Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart strategy to executing it with strong ads-from what to say to how to say it. Part 1, Strategies, operates on the premise that the idea beneath an ads surface determines its success. This first sectio...

Confessions Of An Advertising Man

David Ogilvy was considered the `father of advertising and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionised the world of advertising and became a bible for the sixties Ad generation. This timeless business classic is as fresh and relevant now as the day it was written and forms an essential blueprint for good practice in business. ...

Hegarty on Advertising - Turning Intelligence into Magic

What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the worlds leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever.The book is both ...

The Mulligan Concept of Manual Therapy - Textbook of Techniques

Perfect for: Undergraduate and post graduate students in: o Physiotherapy; o Sports and Exercise Science; o Osteopathy o Chiropractic An essential reference for the manual therapist seeking to improve patients movement using pain-free hands-on techniques. Designed as a companion to Mulligan Concept training courses, the text is divided by:Body regions with techniques highlighting key information...

Advertising and Promotion - An Integrated Marketing Communications Perspective

In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organisations promotional programs than just advertising. The changes happening in the world of advertising are leading marketers and their agencies to approach ad...

SSID ADS WIFI Hot Spot Advertising Machine Free With OTG Wifi Function USB Adapter Freely Advertisement Wifi AP Point

Introduction: WIFI Hot Spot Advertising Machine, publishing its own ads anytime, anywhere. WiFi SSID hotspot ads tailor personalized advertising for you. Your ad is yours. Feel free to change, change at any time, but also free. . . . Support Android Android and Apple iOS system. Products have been widely used in restaurants, shopping malls, shops, personal second-hand transfer, buses, exhibitions ...

M1 Naked Eye 3D Holographic Advertising

Features:3D Holographic Display:Based on human eye retention principle, the holographic advertising machine uses ultra-high density LED lights rotating imaging to show 3D graphics, animation or video.Applicable Places:3D Hologram LED fan is the latest and most attractive advertising 3D display for shopping malls, subway stations, restaurant, exhibitions, museums, jewellery shops, parties and m...

Les Miserables Blu-ray + Digital Copy + Uv Copy

Please note this is a region B blu-ray and will require a region B or region free blu-ray player in order to play. Please note the UV copy is only compatible in participating regions, please visit the UV website for full details. Les Misérables is the motion-picture adaptation of the beloved global stage sensation seen by more than 60 million people in 42 countries and in 21 languages aroun...

Rechargeable Advertising Lamp Bike Light Cycling Bicycle Warning Light Lamp Bike Sign Lighting Taillight Tail-lamp

Features:Wide screen can show up 8 texts and each text is of 1-1000 byte.Dense LED light spots makes the light more bright and clear behind your bike to keep your advertising seen while increase safety during riding.Text can roll up, down, left and right in the way of snowing, glitter and other forms.Come with a CD to show you how to install and modify the text of the advertising, the CD can b...

M1 Naked Eye 3D Holographic Advertising

Features:3D Holographic Display:Based on human eye retention principle, the holographic advertising machine uses ultra-high density LED lights rotating imaging to show 3D graphics, animation or video.Applicable Places:3D Hologram LED fan is the latest and most attractive advertising 3D display for shopping malls, subway stations, restaurant, exhibitions, museums, jewellery shops, parties and m...

CitiesCorp Concept - Build Everything on Your Own Steam CD Key

CitiesCorp Concept - Build Everything on Your Own Steam CD KeyPlatform:SteamRelease Date: 29/04/2016 Product DescriptionWelcome to CitiesCorp Concept! Inspired by all the cool city building simulations, CitiesCorp Concept is an indie-game for all the passionate majors that love to see new ideas and visions turn into reality. CitiesCorp Concept proudly represents the meaning of what can be diffe...

Nitecore Concept 1 XHP35 HD E2 1800LM Mini EDC LED Flashlight 18650

Note:We can not ship this flashlight to Germany.Thank you for your attention and understanding. Introduction: As the flagship product series of Nitecore flashlights, Concept 1 combines the revolutionary performance with innovative design, intending to make a breakthrough in current illumination industry and bring a brand new illumination experience to users Specification: Product name: Nitecore Co...

Andoer 15.6inch Digital Photo Frame 1920 * 1080 HD Advertising Machine Full View IPS Screen Support Random Play with Rem...

Features: Brand new 15.6inch big IPS LED screen enjoy 1920 * 1080 full HD definition and 178 full viewing perspective, aspect ratio 16:9.Multi-functional, can display Photo / Music / Movie / Calendar / Clock, auto power.Can broadcast 1080P video, perfect for advertising use.Support random play, background music and DIY scroll caption.Newly designed remote control enjoy higher sensitivity and...

Andoer 15.6inch Digital Photo Frame 1920 * 1080 HD Advertising Machine Full View IPS Screen Support Random Play with Rem...

Features: Brand new 15.6inch big IPS LED screen enjoy 1920 * 1080 full HD definition and 178 full viewing perspective, aspect ratio 16:9.Multi-functional, can display Photo / Music / Movie / Calendar / Clock, auto power.Can broadcast 1080P video, perfect for advertising use.Support random play, background music and DIY scroll caption.Newly designed remote control enjoy higher sensitivity and...

Andoer 15.6inch Digital Photo Frame 1920 * 1080 HD Advertising Machine Full View IPS Screen Support Random Play with Rem...

Features: Brand new 15.6inch big IPS LED screen enjoy 1920 * 1080 full HD definition and 178 full viewing perspective, aspect ratio 16:9.Multi-functional, can display Photo / Music / Movie / Calendar / Clock, auto power.Can broadcast 1080P video, perfect for advertising use.Support random play, background music and DIY scroll caption.Newly designed remote control enjoy higher sensitivity and...

The Bourne Legacy Blu-ray + Digital Copy + Uv Copy

Please note the UV copy is only compatible in participating regions, please visit the UV website for full details. The Bourne Legacy introduces a brand new hero Aaron Cross (Jeremy Renner) - an agent on the run from destruction and on a journey to discover the truth, in life-or-death stakes created by events of the first three Bourne Films. Cross and Dr. Shearing (Rachel Weisz) fight to survive as...

Advertising: Concept And Copy